Google commerce launch infrastructure

Build GMC-ready stores in under 5 hours.

Turn raw product links into a complete Shopify store — optimized product data, consistent AI imagery, structured feed information and automated Merchant Center preflight. Your first store or your fiftieth.

Built for anyone launching a serious Google-focused store — from a first catalogue to batches of 5,000+ products.

Product demo. Store figures shown are illustrative.

One questionnaire. Then go.

  1. 1

    Set your rules

    Market, pricing, shipping and returns. Pick an AI model, or create your own with one prompt, and choose a proven store layout.

  2. 2

    Add your products

    Paste supplier links or upload your catalog. 200 to 1,000+ products per batch.

  3. 3

    StoreFactory builds

    Titles, Google titles, descriptions, attributes, collections, pricing, feed data and AI imagery with fidelity checks.

  4. 4

    Preflight and launch

    Readiness checks across store, feed and policies before you submit to Merchant Center.

From raw product to storefront

One supplier link in. A finished product out.

The same product, before and after. This is the work StoreFactory removes — and it is the work that decides whether a catalogue is submittable.

Supplier input

2026 New Autumn Men Casual Slim Fit Half Zip Pullover Knitted Sweater Male Tops Plus Size

  • DescriptionOne line, machine translated
  • MaterialMissing
  • ColourMissing
  • GenderMissing
  • Google categoryMissing
  • CollectionUncategorised
  • PriceCost only
StoreFactory output

Harrison Quarter-Zip Knit

  • Google titleMen’s Navy Quarter-Zip Knit Sweater
  • MaterialMerino blend
  • ColourNavy
  • GenderMale
  • Google categoryApparel & Accessories › Sweaters
  • CollectionMen’s Knitwear
  • Price$69.99 COGS × 2.8, rounded
Feed ready

Illustrative example of one product through the Factory.

AI media, with a check on it

Better product imagery without changing the product.

One character represents the store and stays the same across the whole catalogue — a primary image per colourway, plus two real detail compositions rather than crops. Then every generated image is compared back to the supplier original.

1Source imageWhat the supplier actually sells
2Store characterChosen once, held across the catalogue
3Per colourwayOne primary image, natural stance per colour
4Two detail shotsMaterial, closures, construction — composed, not cropped
5Fidelity reviewCompared to the source before anything ships

Product fidelity check

AI imagery at scale only works if customers receive what you advertised. Every generated image is compared with the supplier product and its description: color, zippers, collars, pockets, buttons, pattern and invented branding.

Raw supplier photo of a navy quarter-zip sweater on a hanger
Supplier photo
AI-generated studio photo of a model wearing the navy quarter-zip
Generated image
  • Color Navy, matches
  • Zipper Quarter-zip, matches
  • Branding None added
  • Collar Differs, sent to review

Consistent, not random

Generic image generation gives a different model on every product, which is what makes a generated catalogue look generated. StoreFactory picks one character per store before any media exists, and every colourway of every product uses it.

Harrison Quarter-Zip Knit3 colourways
Primary images3
Detail compositions6
CharacterStore default
Sent to review1
A detail image read as a heavier knit than the source. Held for a person.

Illustrative example

GMC Guard

Catch issues before Google does.

Almost nothing is held back by the storefront. It is held back by disagreements — between store price and feed price, between a policy and the settings behind it, between a product and the attributes it claims. StoreFactory finds them in your own data, before Google does.

Your store does not have to be built here.

Point GMC Guard at a catalogue that is already live and already spending. It reads your store and reports what it found — no writes, no migration, nothing to move. For a store with revenue at stake, that is the half of StoreFactory that matters first.

  • 33 checksread straight off your live website and catalogue — business details, policies, menus, payment consistency, media and structured data
  • Read-onlymonitoring never writes to your store
  • A number that movesevery scan is kept, so a finding reads as progress rather than a fact with no context

GMC preflight GMC Guard monitoring in early access

Before you submit, StoreFactory checks business information, shipping and return policies, feed and store price consistency, attributes, categories, URLs and structured data. After launch, GMC Guard keeps running the same checks.

91/ 100 readiness
  • 27 products missing materialAuto-fix
  • 19 products missing Google categoryAuto-fix
  • 13 feed and store price mismatchesAuto-fix
  • Shipping policy mismatchAuto-fix
  • 8 AI images need reviewReview
Fix automaticallyImages always go to a human.

What gets checked

Six categories, run against the store and catalogue StoreFactory built — so it runs before submission, as often as you like, without asking Google anything.

  • Business information and contactChecked
  • Shipping and return policiesChecked
  • Product attributes and categoriesChecked
  • Store price against feed priceChecked
  • Product URLs and structured dataChecked
  • Media fidelity findingsChecked

Built around current Merchant Center best practices. Final approval is determined by Google.

After the first store

The operating system around the build.

The store build is where it starts. StoreFactory keeps the history of every batch from the first import, so the modules that read it have something true to read. Two are in early access; two are being built.

  1. Build

    Factory

    Product links to a Google-ready store or batch.

    Early access
  2. Protect

    GMC Guard

    Preflight before launch, monitoring after — on any store, built here or not.

    Early access
  3. Learn

    Catalog Intelligence

    Which categories, batches and clusters are actually working.

    In development
  4. Queue

    Winner Backlog

    What deserves more exposure, kept as a list you work through.

    In development
  5. Plan

    Batch Planner

    What your next 500 products should be, and why.

    In development

Category momentum, not one lucky SKU

Batch history, launch dates and Google performance, connected per product.

Batch #18500 products
Quarter-zips launched42
With meaningful spend11
Converting7
Median ROAS2.9
4 quarter-zips from Batch #13 are accelerating again. Likely category momentum.

Illustrative example

Your next batch, planned

Weighted toward what is working, with room left to explore.

Next batch500 products
  • Quarter-zips 22%
  • Suede jackets 17%
  • Knitwear 15%
  • Boots 12%
  • Overshirts 10%
  • Exploration 24%

Illustrative example

First store, fiftieth store

Build your first store properly. Then build the next one faster.

Whether this is store one or store fifty, the build is the same structured process: clean product data, consistent imagery, pricing rules, feed preparation and preflight checks. What changes is what you get out of it.

01

Your first store

StoreFactory gives you the structure most first stores are missing.

  • Guided setupFoundation, market and currency decided once, in order, before anything depends on them.
  • Product importPaste links. The Factory reads the file and tells you what is in it before asking you anything.
  • Pricing logicA rule, not a spreadsheet — with the margin shown while you set it.
  • Consistent imageryOne model across the whole catalogue instead of a different face per product.
  • Feed preparationAttributes, categories and Google titles built as the products are, not bolted on after.
  • PreflightThe setup mistakes that hold a first submission back, found before you submit.
50

Your fiftieth

The same process, repeatable, at a scale a person cannot do by hand.

  • 500–5,000+ SKU importsOne batch, read and analysed in seconds.
  • Repeatable buildsThe same brief structure every time, so store forty behaves like store four.
  • Batch lineageEvery product records which batch bought it, from the first import.
  • Reusable pricing rulesSaved per store; the next batch starts from the last one.
  • Consistent brand systemsA character and a template per store, held across the catalogue.
  • Catalog intelligenceWhich categories and batches are actually working, once performance data is connected.

StoreFactory helps a beginner launch like an operator, and an operator scale like a system.

Before you ask

Questions worth asking first.

Everything we do not know yet is marked as not known. On a page with no customers, that is the only trust mechanism worth having.

Does this guarantee Merchant Center approval?

No. Google makes that call and nobody can promise it. StoreFactory builds to Merchant Center's published best practices and sets up the things that commonly hold a submission back — the review is still yours to pass.

Under 5 hours — really?

Five hours is the build target the product is designed around, not a stopwatch promise. The questionnaire is your time; the catalogue work is ours and runs mostly unattended; the review at the end is yours again. We will publish real build times as early access runs.

What do I need to bring?

A product source or catalogue, and about twenty minutes for the questionnaire.

Whose Shopify store does it build into?

Yours. You own the store, the catalogue and the data. StoreFactory builds into it.

Are the AI images the real product?

They are generated from your source product imagery — the product stays the product. Every generated image is compared with the supplier original on colour, closures, collars, pockets, pattern and invented branding, and anything that differs goes to a human. You review before publish, and what goes live is your call.

What catalogue formats do you support?

We are deciding which sources to support first based on what early access members actually use. Tell us yours when you sign up — it affects the order we build in.

What does it cost?

Pricing is not set yet. Early access members see it first and help shape it. There is no card, no trial clock and no commitment at this stage.

When does early access open?

In batches, smallest first, so each one gets attention. Joining the list is how you get into a batch — we email you when yours opens, and not for anything else.

Your next Google store shouldn’t take a week.

Early access opens in batches, smallest first, so each one gets attention.

  • No card, no trial clock, no commitment
  • One email when your batch opens — nothing else
  • Pricing is set with early access members, not at them